Gen Blue Alumni Student Membership

Gen Blue is a membership program geared towards current students at the University of Michigan. Gen Blue is the next generation of Michigan Alumni. The goal of this creative platform was to complement the Alumni Association’s brand while appealing to a younger audience. The Gen Blue creative concept puts the student at the heart of everything. The circles and dots imply individuality and equality while, at the same time, they allude to community, networking, and being part of a greater whole.